The couple made their red carpet debut over the weekend, a buzzy event that could further bolster interest in the launch of the H&M’s campaign.Ī fresh marketing play comes as brick-and-mortar businesses land on steadier footing after a brutal few years of off-and-on pandemic closures. He’s also currently dating Kim Kardashian, an arbiter of today’s fashion and social media trends. The comedian has seen his star rise in recent years thanks to a main cast member spot on SNL and appearances in feature films. ![]() In that respect, tapping Davidson for ads could be a savvy play, and H&M is indicating the work will have longer legs in not tying into a specific seasonal collection. ![]() However, the majority of the group doesn’t take inspiration from traditional fashion promotions like runway shows, but instead rely on cultural touchstones like movies and music for inspiration. The fast-fashion retailer said its latest campaign was inspired by the insight that men often feel more confident after trying on a new piece of clothing. H&M hopes the celebrity’s devil-may-care approach to styling could spur more male shoppers to visit its stores and feel a boost in throwing on what they’re most comfortable wearing. ![]() The heavily-inked comedian frequently sports outfits with clashing patterns, loud colors and plenty of accessories in an aesthetic that fashion blogs have termed “scumbro,” attempting to encapsulate a look that is both unkempt and specifically punky. ![]() On top of his comedy chops, Pete Davidson has cultivated a reputation online for his unique personal taste.
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